Why a Fractional CMO Learned Data Analytics
Code Institute Blog
EDITOR BRIEF
Jayne Pooley, a fractional CMO and AI-enabled growth strategist, took a no-code data analytics and AI course to strengthen her practical analytics skills. She wanted to analyze data more independently, connect analytics and AI to business decisions, and reduce reliance on fragmented data. The course helped her streamline commercial reporting and spend less time manually consolidating pipeline and conversion data.
INSIGHTS
This shows how data skills can help marketers make better decisions and save time. If you’re learning, start with data cleaning, modeling, and visualization so you can build clearer reports from messy business data.
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